Privacy Policy

RBP’s privacy policy is outlined in this document. It includes information on the privacy of your email as well as physical/postal address, personal information, and your digital footprint. This document may be updated without advance or written notice.

In the course of your use of any RBP website properties, we may ask you for your email address or postal address. In certain cases (for example, the order form or the contact form), you may be asked if you wish to be included in an email list for RBP specials, product announcements, or other information. You always have the opportunity to “opt-out” of communications, typically at the time the information is requested.

Email Address

We may use your email address to send a receipt for your order or to clarify any confusion about an order. This includes all types of transactional emails (e.g., order or shipment confirmation). From time to time, we may send you non-transactional emails (e.g., educational articles or resources, product feedback requests, announcements, promotions).

You will always have the option to update your subscription or to entirely “opt-out” of a particular email list by clicking unsubscribe at the bottom of the email. You may also unsubscribe from our major lists at RegularBaptistPress.org/email. If you have opted out of a particular email list (e.g., Sunday School Curriculum Order Reminders, RBP VBS Community) you will not receive any other email from that list.

For email lists, we utilize MailChimp as our email service provider. MailChimp may use web beacons, cookies, and other tracking in the emails that we send to you. This allows us to measure the performance of our email campaigns. For more information on MailChimp’s privacy policy, visit http://mailchimp.com/legal/privacy/.

Physical/Postal Address

If you supply us with your postal address, you may receive RBP catalogs and other promotional or informational pieces by mail. If you do not wish to receive our catalog, please use our catalog and marketing mail opt-out form located at RegularBaptistPress.org/optout. Alternatively, you can let us know by emailing, calling, or writing to us through our contact page. Make sure to give us your complete name and address and specify “no catalog.” If possible, please include your customer number in the communication. Typically this number is listed on a catalog mailing above your name and address. Due to advanced catalog print schedules, it may take 30–45 days to effectively remove an address from catalog mailings.

Personal Information

We never make our RBP customer list or other personal information about our customers available to any publishers or ministries that are not part of the Regular Baptist Ministries family. At times, we may share personal information about our customers to sister ministries of the GARBC. As an example, after a disaster occurs in a particular locale, we may provide a list of RBP customers to Regular Baptist Builder’s Club (our sister ministry) so they can reach out to offer disaster relief assistance. We may provide data to vendors (e.g., email service provider) who utilize the data to provide RBP with a service. If you are from Canada and you provide your personal information to us, we may pass along your information to our distributor (i.e., RBP Canada) for purposes of follow-up.

Digital Footprint

We utilize various analytic services (e.g. Google Analytics, Hotjar) on our website properties to help improve usability, the customer experience, etc. Some of these services may record mouse clicks, mouse movements and scrolling activity. They may also record non-sensitive keystroke information that you voluntarily enter on our website properties. The aggregate information is used to assess and improve the content of our website(s).

Website visitors who don’t want their data used by Google Analytics can install the Google Analytics opt-out browser add-on. You can read more on how to do that on the Google Analytics opt-out page at https://tools.google.com/dlpage/gaoptoutUsing the Google Analytics opt-out plug-in will not prevent site owners from using other tools to measure site analytics and does not prevent data from being sent to the website itself or in other ways to web analytics services. Any personal data which may have been collected by these services are retained for 14 months after inactivity. You, the end-user, may access or delete this data by visiting Google’s My Activity page (https://myactivity.google.com/myactivity).

You can choose to opt-out from having Hotjar collect your information when visiting all websites using Hotjar services by using a ‘Do Not Track’ header. You can read more on how to do that at https://www.hotjar.com/opt-out.

In order to combat non-human traffic from submitting data to our website, we verify human users by utilizing Google’s reCAPTCHA API on various forms (e.g., registration pages) and websites. reCAPTCHA protects websites from spam and abuse by using an advanced risk analysis engine and adaptive challenges to keep automated software from engaging in abusive activities. According to their terms of service: “The reCAPTCHA API works by collecting hardware and software information, such as device and application data, and sending these data to Google for analysis. The information collected in connection with [RBP’s] use of the service will be used for improving reCAPTCHA and for general security purposes. It will not be used for personalized advertising by Google.” We may utilize either v.2 and v.3 of reCAPTCHA, depending on placement.

RBP uses advertising for the purposes of increasing awareness of our brands, products, and services to current and potential customers. Third-party web beacons and cookies are used on your website to provide advertisements about goods and services of interest to visitors on that and other websites. Utilizing third-party advertising solutions allows RBP to be more specific with who and how we build awareness of products and services.

RBP may advertise to Facebook/Instagram users by using features that may use cookies, web beacons, and similar technologies to collect or receive information from RBP websites and elsewhere on the internet and use that information to provide measurement services and target ads. To view Facebook’s data use policy, visit http://www.facebook.com/about/privacy. If you wish to opt-out of the collection and use of information for ad targeting, visit http://www.aboutads.info/choices.

RBP may utilize certain Google AdWords features such as remarketing, interest categories, similar audiences, demographic and location targeting, and other types of interest-based advertising that help us customize who sees our advertisements. These features do not include any personally identifiable information including, but not limited to, email addresses, telephone numbers, and credit card numbers. If you wish to opt-out of targeted Google advertising, visit https://www.google.com/settings/ads.

RBP may advertise to Twitter users by using features that collect user data through our websites for purposes of conversion tracking and serving ads targeted to users’ interests. Twitter users can opt out of some of Twitter’s interest-based advertising through the Digital Advertising Alliance’s consumer choice tool (https://www.aboutads.info/choices) or through such other methods that Twitter may specify from time to time here (https://support.twitter.com/articles/20170405). Twitter no longer support the Do Not Track functionality in their web browser.

RBP utilizes certain Verizon Media Native & Search features such as remarketing, interest categories, similar audiences, demographic and location targeting, and other types of interest-based advertising that are part of the Verizon Media Platforms, which help us customize who sees our advertisements. You may learn more about the choices offered in connection with the use of your data through the Digital Advertising Alliance’s consumer choice tool (https://www.aboutads.info/choices) or through such other methods that Oath may specify from time to time here (https://www.verizonmedia.com/policies/xw/en/verizonmedia/privacy/optout/index.html).

RBP utilizes certain LinkedIn Insight features (e.g., LinkedIn Matched Audience, Conversion Tracking, Website Demographics) for advertising purposes including, but not limited to, retargeting or interest-based ads. Using event data and other audience data, LinkedIn Insight helps RBP understand what happens after a LinkedIn user clicks on an RBP ad as well serve ads based on user audience data. You have the ability to opt-out of the collection or use of your data for such advertising by opting-out at www.networkadvertising.org/choices or www.aboutads.info/choices. LinkedIn’s participation in advertising self-regulatory bodies is described here.

From time-to-time, RBP may utilize a third-party tracking cooking on specifica pages through Simpli.fi for the purposes of retargeting visitors with relevant ads. To opt out of relevant ads based on retargeting, please opt out at https://optout.simpli.fi/opt-out.

We greatly appreciate the trust you place in us, and we will not betray that trust by misusing your personal information.

This policy was last updated 11-8-2023.